Saturday, May 14, 2016

Going Online (Day 3)


Going Online (Day 3)

by Rey Laguda

(This is the DepEd USec Rey Laguda's Day 3 of 50-day journey being serialized here with his permission, culled from his Facebook account. - Blogger/owner)

Laguda
In 2010, social media was an important factor in the elections and the new administration intended to maximize the use of social media as a channel for effective mass communication and engagement. The Department of Education needed to take its communication and advocacy efforts to another level as well. Communication in a large organization with 700,000 employees spread over thousands of locations and with millions of external publics is a challenge. Traditionally, DepEd would communicate via traditional channels such as magazines and news dailies, interviews with tv, radio and print, and through events. A website was being maintained that was used mainly to post DepEd policy issuances. It was also funny that the website had such a busy look with so many organizational partner logos drowning out the DepEd brand.

If we were to be relevant to the growing online community, we wanted to establish presence online befitting of a government agency that was relevant to its stakeholders. It was decided that the website needed revising. In fact, it needed a major overhaul. We partnered with the IT Association of the Philippines as they helped us design and host our website. We then took on a second revamp years later refining further what was done and working with our own in house information design specialists. It was not enough to just talk about what content was relevant to the myriad set of stakeholders the education sector had. We wanted to bring in user experience, brand consistency, and design. Since its latest redesign in October 2014, DepEd website has reached 5.6 million users (43% of it are new users; 57% are returning visitors and garnered over 52.2 million page views - mostly on policy issuances such as DepEd orders and memoranda. Now, DepEd reaches its stakeholders faster and more efficiently. The search facility for references was also redone with the introduction of metadata referencing and also inline text search. Recently, all regional websites have been migrated to have one deped website for all. Take time to visit our website and navigate through it - www.deped.gov.ph

DepEd also wanted to establish presence in social media. When MMDA launched its Twitter account, it was such a hit. It was interacting with its followers and daily traffic updates were just very practical and useful for Metro Manila commuters. At around the same time, DepEd created its official Twitter and Facebook accounts managed by a small team of two to three people. We were trying to figure out that we couldn't really do daily posts as often as MMDA but we had the potential to reach more since we had an audience spread all over the archipelago. And of course, education was everyone's concern.

Our followers grew and grew and now we have 1.3 million followers on Facebook and more than 2.5 million followers on Twitter. On the average, our Facebook post is able to reach 300,000 people on an organic basis. DepEd uses its social media accounts mostly to relay information, the most popular being the declaration of class suspension (#walangpasok) and class resumption. Policies are also announced.

These channels are also used to urge stakeholder participation and engagement. One example was the launch of #SchoolPatrolPH, a crowdsourcing platform where the public can report school damages after any disaster. This helped the Department in getting pictures and other data that hastened the validation process for repair requirements after Typhoon Glenda in 2014. Rappler even recognized DepEd_PH as a top influencer in disseminating #walangpasok information to students and parents. Another way of engagement is getting the general public to send reports/complaints via FB message of DepEd since there is higher presence in that channel.

Teachers and staff were also online and we started creating groups where online chats transpired for technical support to EBEIS rollout. Groups of teachers and non-teaching employees also created their own online venues for discourse, clarification and queries, and even just greeting someone on his or her birthday. Communities were being formed by different groups within DepEd.

Students were also starting to interact with DepEd accounts asking questions or giving comments. This is a great opportunity for DepEd to also better understand online behavior of our own learners and how we could respond better, or how our teachers could teach better.

Indeed, DepEd is online and there are more opportunities for enhancing the Agency's presence for better and wider engagement with its stakeholders. Managing this presence is not simple and requires talent and organization. This is one channel that should continue to be supported and enhanced towards the accomplishment of the Agency's outcomes of access, quality and governance.


#DepEd50days

PICTORIALS




source: https://www.facebook.com/reylags/posts/10153441446262307

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...
IS THIS WHAT YOU NEED?  CHECK THIS OUT.
If you want to prepare for IELTS, you should visit this resource . It will help you secceed in IELTS.
garnering three prizes in different categories in rites held at the Manila Peninsula Hotel in Makati City (Metro Manila) on Thursday night.
CT Airlink offers CT Limo Service to LaGuardia and CT Limo Service to Bradley Airport, JFK, LGA, Newark Liberty Airport (EWR), Manhattan, Boston Logan Airport and New York City. CT Airlink arrange Limousines for Limo Service in CT to JFK and CT Limo Service to and from Phelps Gate Yale University New Haven, Uconn, Storrs, Hartford, Greenwich, Danbury, Bethel, Southbury, Brookfield, New Milford, New Fairfield, Kent, Roxbury, Litchfield, Southbury, Middlebury, Woodbury, Waterbury, Watertown, Waterford.
satta matka
healthsciencesinstituteconsumerreview
Matka
IMS memerikan pelayanan jasa sewa scaffolding yang berkualitas baik
online vendita di giocattoli in legno e tanti giochi creativi e didattici per i vostri bambini. CooCooLooo.com
tanti nuovi prodotti per i vostri bambini giocattoli in legno piscinegonfiabili, bambole di stoffa e molto altro. Spedizione veloce
Uttar Pradesh Rajya Vidhut Utapadan Nigam Limited UPRVUNL Are Recently Uploaded Answer Key for the Recruitment 2015 Assistant Engineer and Junior Engineer Various Branch Those Candidates Are Enrolled with Recruitment Process and Appeared in the Writt sarkari results India Some Useful Important Links For Online Objection Click Here Download AE (T) Civil Answer Key Click Here Download JE (T) C & I Answer Key Click Here Download JE (T) Mechanical Click Here Download JE (T) (Electrical) Click Here Download JE (
Rhode Island Best Place to get your Drain Cleaning
It's quite fascinating to have Matryoshka Dolls (also called nesting dolls, stacking dolls, and babushka dolls) as part of your Folk Art collection. You can order a beautiful Matryoshka from our online store: FromRussia.com
locksmith chesapeake va
Here You can Listen Radio Online Streaming Live
Read More About News, Trends and Ideas that matter most to Entrepreneurs Visit SnapMunk
Brazilian new start-up launches a new service to help students and schools to meet the Internet free of charge. Its founder believes it is possible to create an educational marketplace system with a Business freemium model . Veja aqui: escola educação infantil --The staging system is quite simple , the student fills out a short form , and starts receiving proposals from interested schools have him as a student . And for schools the process is the same , just fill out a registration.
satta matka tips
agen sbobet asia indonesia
agen Prediksi Bola online
For info on the best skin lightening cream on the market, visit http://www.meladermcreamreview.com
Multi Rip Saw Machine Wood Saw Machine Automatic Woodworking Machine
legale-mischung.com
For yesil kahve çekirdegi check www.yesilkahvecekirdegi.tv website to order best yesil kahve resmi satis sitesi.
PowerPoint presentations for K-12 Teachers and Students
Agen Sbobet Terpercaya